Our history

HOMEBOX, a "Made In France" success story

Self-storage originated in the United States in the 1970s in response to a sharp increase in the mobility of the American population. It targeted both private individuals looking for a storage unit beyond their homes, and professionals seeking space to complement their offices. The strong growth of the American market in the 1990s demonstrated this sector's huge potential. Nicolas Rousselet discovered the concept during a trip to the United States, and upon his return, he set up the first French self-storage company. In 1996, he opened his very first facility, at Place Boulnois in the 17th arrondissement, in the heart of Paris.

HOMEBOX was born!

Today, the story continues across Europe!

As the leader in the French self-storage market, HOMEBOX operates throughout the country, in major cities as well as in less densely populated areas. Its network stands out for its extensive territorial coverage, a unique feature in the French self-storage market. Since 2015, HOMEBOX has expanded to other European countries, opening of its first facility in Germany.

A resolutely committed company

Today, HOMEBOX's ambition is to become a socially responsible leader.

People are at the heart of HOMEBOX's identity, and that DNA translates to a strong societal commitment. The company has forged strong partnerships with a number of nonprofit organisations that focus on issues such as inclusion, diversity and the fight against poverty.

Supporting local and regional authorities by developing more energy-efficient buildings and promote renewable energies is a key part of our current and future missions. Taking concrete, ethical, committed and responsible action is a key priority in our development strategy.

HOMEBOX, a family business

HOMEBOX is a true family business, part of the Groupe Rousselet.

The Groupe was originally founded in 1960 when André Rousselet bought the G7 company and revolutionised taxi operations with a radio dispatch system that put drivers and customers in touch with each other. The Groupe G7 was born! The company has been chaired and managed by Nicolas Rousselet for the last 27 years. It is experiencing strong growth in its historic core business and has successfully diversified its activities.

In 2016, the Groupe G7 became the Groupe Rousselet, focusing its development around a bold entrepreneurial spirit, deeply humanist values and technological innovation. The company is carrying out major transformations, particularly in terms of digital solutions, to meet customers' evolving needs, especially in the mobility and storage sectors.

The Groupe Rousselet is the French and European leader in mobility and storage services. Today, it comprises around ten companies spread across 3 divisions, generating close to €1 billion in business volume:

  • Mobility (G7, Ada, G7 Taxi Services, Taxirama and Gamma Solutions)
  • Storage (HOMEBOX and Novarchive)
  • Support services (Pragmatik, Serenis and Sevenity)

The mobility division comprises G7 and G7 TAXIS SERVICES, respectively European leaders in taxi dispatch (10,000 affiliates, more than 17 million trips per year) and taxi services (800 licences and vehicles, innovative equipment), as well as ADA, the French leader in commercial vehicle rental (1,000 outlets).

The storage/logistics division comprises several brands, including HOMEBOX, the market leader in self-storage with almost 500,000 sqm of storage space and 150 facilities in Europe, and NOVARCHIVE (30,000 sqm dedicated to archiving).

Located in Clichy since 1972, the head office employs 350 people and the Groupe Rousselet has a workforce of almost 900 in France and across Europe. The company's development is based on a vision of responsible and sustainable entrepreneurship, whether it relates to its teams, environmental and social issues or its financial approach.